{"id":14155,"date":"2024-03-06T02:40:12","date_gmt":"2024-03-06T08:40:12","guid":{"rendered":"https:\/\/beintoo.com\/?p=14155"},"modified":"2024-03-06T06:05:55","modified_gmt":"2024-03-06T12:05:55","slug":"beintoo-joins-forces-with-samba-tv-to-launch-advanced-targeting-capabilities-in-spain-and-germany","status":"publish","type":"post","link":"https:\/\/beintoo.com\/en\/beintoo-joins-forces-with-samba-tv-to-launch-advanced-targeting-capabilities-in-spain-and-germany\/","title":{"rendered":"Beintoo joins forces with Samba TV to launch advanced targeting capabilities in Spain and Germany"},"content":{"rendered":"\n

Advertisers can unlock first-party TV audience insights to boost incremental reach at scale<\/em>.<\/p>\n\n\n\n

Beintoo<\/a>, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE – Media For Europe), specialised in digital advertising strategies, and Samba TV<\/a>, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Samba TV\u2019s proprietary first-party TV viewership data and Beintoo\u2019s platform in Spain and Germany.<\/p>\n\n\n\n

Brands and agencies using Beintoo\u2019s cutting-edge platform will benefit from Samba TV\u2019s 100% opt-in TV data, powered by automatic content recognition (ACR) technology<\/strong> embedded across 20+ TV brands globally. The integration will provide real-time insights of TV ad exposure<\/strong> and consumption across linear TV, digital devices, and streaming platforms. Advertisers can plan holistically, achieve incremental reach and optimise cross-screen effectiveness. As part of the new targeting capabilities, Beintoo\u2019s geo-behavioural audiences will be enriched by Samba TV\u2019s viewership data for wider reach and greater accuracy.<\/p>\n\n\n\n

\n

“Advertisers are actively looking for more effective ways to target incremental audiences for continued growth in the digital space, which still attracts the highest media investment,” <\/em>says Beintoo CRO, Marilena Pellegrini.<\/strong> “Our partnership with Samba TV in Spain and Germany is showing outstanding results. It introduces a new layer of real-time data and analytics to the Beintoo platform, bringing our clients new omniscreen targeting solutions that are highly advanced and accurate”.<\/em><\/p>\n<\/blockquote>\n\n\n\n

\n

\u201cBy integrating Samba TV\u2019s data with Beintoo\u2019s technology, we\u2019re creating a wealth of opportunities for brands to stand out and become more competitive in Germany\u2019s fast-growing digital ecosystem,\u201d <\/em>said Beintoo, DACH, Head of Sales Richard Wagner.<\/strong> \u201cAdvertisers can deliver more impact through personalised campaigns that help clients build more brand value in cross-screen environments. Together, we are setting new standards of excellence in data-driven advertising leveraging insights collected from Samba TV\u2019s privacy-first TV platform.\u201d<\/em><\/p>\n\n\n\n

\u201cSamba TV\u2019s collaboration with Beintoo is centred on providing more effective, scalable, and non-intrusive media optimisation solutions for advertisers,\u201d <\/em>said Samba TV Chief Commercial Officer, Aden Zaman.<\/strong> \u201cBy design, the integration of our first-party TV data with Beintoo\u2019s technology strengthens the advertiser\u2019s ability to understand viewership behaviour and achieve highly sought-after incremental reach. We\u2019re excited for this partnership to help advertisers in Spain and Germany secure maximum return on their media investment.\u201d<\/em><\/p>\n
<\/cite><\/blockquote>\n\n\n","protected":false},"excerpt":{"rendered":"

Advertisers can unlock first-party TV audience insights to boost incremental reach at scale. Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE…<\/p>\n","protected":false},"author":13,"featured_media":14151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Beintoo and the partnership with Samba TV in Spain and Germany","_seopress_titles_desc":"Advertisers can unlock first-party TV audience insights to boost incremental reach at scale.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":"[]"},"categories":[1],"tags":[33],"class_list":{"0":"post-14155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporate-en","8":"tag-beintoo"},"acf":[],"_links":{"self":[{"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/posts\/14155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/comments?post=14155"}],"version-history":[{"count":2,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/posts\/14155\/revisions"}],"predecessor-version":[{"id":14162,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/posts\/14155\/revisions\/14162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/media\/14151"}],"wp:attachment":[{"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/media?parent=14155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/categories?post=14155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/tags?post=14155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}