{"id":4941,"date":"2022-07-07T09:03:10","date_gmt":"2022-07-07T08:03:10","guid":{"rendered":"http:\/\/beintoo.com\/?p=4941"},"modified":"2023-08-31T13:15:30","modified_gmt":"2023-08-31T13:15:30","slug":"mosaic-the-new-id-free-targeting-solution-by-beintoo","status":"publish","type":"post","link":"https:\/\/beintoo.com\/en\/mosaic-the-new-id-free-targeting-solution-by-beintoo\/","title":{"rendered":"Mosaic: the new ID. Free targeting solution by Beintoo"},"content":{"rendered":"\n

The data company part of the Mediaset Group launches on the market the first geo-behavioral targeting solution which can also reach the Free Users ID.<\/span><\/i><\/p>\n\n\n\n

In recent years, due to technological evolution and data collection methods, <\/span>privacy protection<\/b> of online users has acquired a crucial role for both companies and individuals. Indeed, more and more consumers are adopting a privacy first approach on the web or within mobile apps, at the expense of the possibility for <\/span>publishers and advertisers to activate profiled advertising campaigns. <\/b><\/p>\n\n\n\n

Aware that this new category of non-tracking users is growing, <\/span>Beintoo developed Mosaic<\/b>, a geo-behavioral targeting solution designed to support advertisers in reaching ID Free users through <\/span>indirect profiling.<\/b><\/p>\n\n\n\n

Mosaic’s technology makes it possible to divide the Italian territory into hexagons, with a radius ranging from 25 to 250 metres, and highlight <\/span>where<\/b>, at certain time slots,, it is more likely to <\/span>find clusters of individuals with a similar behavior.<\/b> <\/span><\/p>\n\n\n\n

Starting from the database of users deterministically delineated by the Beintoo SDK, the <\/span>location-based look alike<\/b> algorithm recognises in which hexagons there is a greater probability for a specific brand to <\/span>find its target<\/b>, at any time of the day or week, regardless of whether that user has an identifier or not.<\/span><\/p>\n\n\n\n

Mosaic is a product which combines data based on Beintoo <\/span>geo-behavioral analysis<\/b>, <\/span>users responses<\/b> after exposure to specific campaigns, and <\/span>machine learning<\/b> technologies: these factors, combined, make it possible to classify each hexagon according to the interests of the people who attend it and to subsequently elaborate a dynamic map of the territory, which follows the movements of homogeneous consumer clusters and, as a result, changes throughout the day. <\/span><\/p>\n\n\n\n

Mosaic is available in the main markets where the data-driven company operates, and can be accessed by customers in <\/span>reservation<\/b> and<\/span> programmatic<\/b> sell-side mode.<\/span><\/p>\n\n\n\n

\u201cThe adTech world is facing an epochal change which is impacting the way brands and agencies will be able to do targeted advertising\u201d <\/span><\/i>says <\/span>Andrea Campana,<\/b> CEO of Beintoo. <\/span>“Already today, the ability to understand what audiences do outside of first-party properties is drastically reducing the possibility of profiling users and activating them in data-driven advertising campaigns. Mosaic is the first geo-behavioral look-alike model in Europe, able to identify where and when the target audience of each advertiser is best represented, and therefore reachable\u201d.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

The data company part of the Mediaset Group launches on the market the first geo-behavioral targeting solution which can also reach the Free Users ID. In recent years, due to…<\/p>\n","protected":false},"author":11,"featured_media":5380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Mosaic: the ID. Free targeting solution by Beintoo | Beintoo - Data Driven Company","_seopress_titles_desc":"The data company part of the Mediaset Group launches on the market the first geo-behavioral targeting solution which can also reach the Free Users ID.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporate-en"},"acf":[],"_links":{"self":[{"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/posts\/4941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/comments?post=4941"}],"version-history":[{"count":3,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/posts\/4941\/revisions"}],"predecessor-version":[{"id":6590,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/posts\/4941\/revisions\/6590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/media\/5380"}],"wp:attachment":[{"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/media?parent=4941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/categories?post=4941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beintoo.com\/en\/wp-json\/wp\/v2\/tags?post=4941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}