Part of
Beintoo Identifiers Policy
(version 9.0 of 2 March 2026)
The company Beintoo S.p.A., having its registered office in Via Paleocapa n.3, 20123 – Milan (Italy), VAT No. 07295690965 (hereinafter, “Beintoo”), provides data subjects (hereinafter, “Users” or “You”), with the following privacy policy (hereinafter, the “Identifiers Policy”) pursuant to Italian Legislative Decree 196/2003, as amended and supplemented (hereinafter, the “Privacy Code”) and pursuant to Article 13 of EU Regulation 2016/679 of 27 April 2016 (hereinafter, “Regulation”; the Regulation together with the Privacy Code, “Applicable Law”).
Beintoo is a mobile data company that focuses on the collection and use of personal data, including location data, as further specified below, in order to assist advertisers in delivering more accurate offers to Users.
In providing its services (the “Service”), as further described below, Beintoo acts as a third party in relation to the website and/or mobile version of the website and/or mobile application from which you are coming from (the “Data Source”) and may collect personal data from your desktop computer, laptop, mobile phone, tablet, or other electronic device used to access the Data Source (each a “Device”).
Since our Service use cookie and/or they may use other further identifiers (such as pixel, tag or SDK), for several purposes, we hereby aim at explaining to you what cookies are and how they are used.
Certain cookies are conveyed and controlled by us directly. Other cookies, however, are conveyed and controlled by third party. In this Identifier Policy, you will find links to the information published by these third parties, which we suggest you read carefully.
In certain cases, Beintoo makes use of proprietary technologies that perform a management and technical support function for the provision and operation of cookie and/or other identifiers.
In this Identifiers Policy, any time you will find the word “cookie” this may refer also to other identifiers (such as pixel, SDK and similar technologies). In the latter case, Beintoo will specify these technologies, if different than cookies.
- What are cookies and what they are for
Cookie are small text files that the website visited by a user send directly to its terminal (usually, to the browser) for storage, where they are then recognized by the same website during the same user’s subsequent visit (the so-called first part cookies). During the web surfing of the website, a user may also receive on its terminal cookie of other website (the so-called third-party cookies).
Cookies are used for several purposes. Certain cookies are necessary in order to allow you to surf the website and benefit of its functionalities (the so-called technical cookie). Other cookies are used in order to obtain statistical information, whether in aggregate or not, about the number of users accessing the website and how the website is used (the so-called monitoring cookies or analytics). Other cookies are used in order to track your consumer profile and display tailored advertising that may be of the interest for you, according to your preferences and your consumer habit (the so-called profiling cookie).
Further details about these varying categories of cookies are described below. Please discover how they work and for what they are used and choose freely if you want to consent to their use or not.
- Monitoring or analytics cookies
The analytics cookies are used in order to collect statistical information, whether on aggregate or not, on the number of users accessing a service.
The following analytics cookies are installed with your prior consent, since the same are not anonymized, given that third parties can access to analytics disaggregated data at the IP addressed level (in other word, using these cookies, third parties could theoretically go back to your identity by means of the IP address):
|
Cookie’ denomination |
Cookie’s category |
Link to the privacy policy/ opt-out instructions |
|
Google Analytics |
Statistical cookie, lasting |
Information page: https://policies.google.com/privacy Google analytics supports an optional browser add-on which, once installed and activated, disables measurement by Google Analytics for any website visited by a user (please note that this add-on only disable Google Analytics measurement): |
As your prior consent is required for the installation of such analytics cookies, when you access to the Data Source a specific banner or so-called Consent Management Platform (CMP) is displayed, informing you that non-technical cookies are used on the Data Source and that, by clicking the relevant button provided therein, you may consent to their use. In the event that you provide your consent, we will record such consent by means of specific technical cookie or through other technical methods related to the use of the CMP, which allow the documentation of the choices expressed to be kept up to date in compliance with the Applicable Law. In the latter case, Beintoo may process, for such purpose, metadata relating to the granular choices you have made: the possible provision of consent, the details of the granular purposes for which you have given your consent, as well as any decision to continue browsing while maintaining the default settings by clicking the proper button provided by the CMP. In this way, the publisher of the Data Source will not display the cookie banner or the CMP during your subsequent visits to the Data Source. Please note that, should you remove such technical cookie from your browser in accordance with the procedure set out in paragraph E (1) below, record of your consent will be lost and, accordingly, the cookie banner will reappear upon your subsequent visit to the Data Source.
You are clearly free to block the installation of analytics cookies in any moment whatsoever and this will not compromise in any manner whatsoever the possibility to visit the Data Source and benefit of its contents.
- Profiling cookies and/or other identifiers (both referred to as “Profiling Cookies”)
The Profiling Cookies are used to create a user’s profile, based on the preferences and likings showed by you during the navigation on the Internet and to make you display advertisings consistent with your profile. This is done to show you advertising that is more tailored and relevant to your interests.
Your prior consent is requested in order to install such Profiling Cookies, as provided pursuant to the Applicable Law. For such reason, when you access the Data Source a specific banner or so-called Consent Management Platform (CMP) is displayed, informing you that cookies that do not serve technical purposes are used on the Data Source and that by pressing the proper button provided therein, you may agree to their use. In the event that you provide your consent, we will record such consent by means of specific technical cookie or through other technical methods related to the use of the CMP, which allow the documentation of the choices expressed to be kept up to date in compliance with the Applicable Law. In the latter case, Beintoo may process, for such purpose, metadata relating to the granular choices you have made: the possible provision of consent, the details of the granular purposes for which you have given your consent, as well as any decision to continue browsing while maintaining the default settings by clicking the proper button provided by the CMP. In this way, the publisher of the Data Source will not display the cookie banner or the CMP during your subsequent visits to the Data Source. Please note that, should you remove such technical cookie from your browser in accordance with the procedure set out in paragraph E (1) below, record of your consent will be lost and, accordingly, the cookie banner will reappear upon your subsequent visit to the Data Source.
You are clearly free to block the installation of Profiling Cookies in any moment whatsoever and this will not compromise in any manner whatsoever the possibility to visit the Data Source and benefit of its contents.
Some Profiling Cookies will be installed directly by the Company itself (“first-party Profiling Cookies”). These cookies are permanent, and they expire within 12 months. There follows below a list of the first-party Profiling Cookies that we utilize:
|
Tracking name |
Tracking category |
Opt-out |
|
trk.beintoo.net |
– first party profiling cookie – lasting – Device identifiers – retention period of the information collected: 24 months |
The greater part of the Profiling Cookies is installed by third parties that acts as autonomous data controller of the processing (“third parties Profiling Cookies”). The third parties Profiling Cookies are these specified in the following table, together with the link to the policies created by their developer:
|
Source |
Tracking category |
Link to the policy/opt-out instructions |
|
The Trade Desk |
-third-party profiling tracking – lasting |
|
|
Adform |
–third-party profiling tracking – lasting |
|
|
Xandr |
–third-party profiling tracking – lasting |
|
|
Amazon Advertising |
–third-party profiling tracking – lasting |
|
|
Meta |
–third-party profiling tracking – lasting |
|
|
|
–third-party profiling tracking – lasting |
|
|
|
–third-party profiling tracking – lasting |
|
|
Zemanta |
–third-party profiling tracking – lasting |
https://vault.pactsafe.io/s/9ac72792-c7df-4d0d-832d-0ca873f73a64/privacy#cookies |
|
Zeta Global |
–third-party profiling tracking – lasting |
|
|
Outbrain |
–third-party profiling tracking – lasting |
|
|
Equativ |
–third-party profiling tracking – lasting |
|
|
Swaarm |
–third-party profiling tracking – lasting |
- Processing purposes
If You give us your prior consent, when You access or use a Data Source, the publisher of that Data Source may allow us to automatically collect data relating to your Device and your activity and interaction with such Data Source, which do not directly identify You and which, depending on the Device, may include:
- IP address;
- data relating to the HTTP protocol (e.g. visited web address or URL);
- unique Device identifiers for advertising (Google Advertising ID, so-called GAID, or the Identifier for Advertisers, so- called IDFA);
- information relating to your interactions with the advertising campaign (e.g. clicks, percentage of completion of the viewing of the advertising video);
- geolocation and proximity of your Device to specific geographic points pre-selected by Beintoo, if location service are enabled on your Device);
- information and events relating to your Device, as system activities and hardware settings (e.g. developer of your Device);
- system configuration Data (e.g. battery, system version);
- information on time and date.
We will use your personal data and information relating to your Device for the following purpose:
- marketing and profiling activities to display advertisements and offers tailored to your performances and consumer habits, including through the creation and/or allocation of User segments based on your preferences and browsing habits;
- assigning Users’ visit to stores or other specific place of interest for advertising campaigns;
- developing and using models to predicts Users’ potential future behaviour and interests based on the Device and across Device. In particular, we use the collected data to make interferences about activities in which the User tend to spend more time. For example, we may observe that a specific Device is frequently located in places associated with the purchase of cars (e.g. dealership), clothing (e.g. a shopping mall or outlet), places to eat out (e.g. restaurants), or to attend shows (e.g. cinemas) and formulate hypotheses about which advertising content may be of greater interest to the User of that Device, in order to assign such User to a particular segment of Users;
- assisting advertisers in delivering non-intrusive advertising;
- assisting advertising in analysing advertising effectiveness (e.g. the engagement of a specific Device with a specific advertisement);
- conducting internal analyses and improving ad optimizing our Services;
- verifying and maintaining the security of our Services.
In no case we will use the personal data collected directly by Beintoo’s technologies or by any third parties, in order to determine the user’s identity or the user’s current position.
We will further use your personal data for the creation of a unique ID for retargeting purposes. By means of the creation of a unique ID, Beintoo may track and target your habits, and recognize you at each visit to the Data Source. In some cases, Beintoo may memorize the IP addresses exclusively to extract geographical or statistical information (we may carry out the same above-mentioned activities also using the ID collected through mobile applications).
Beintoo may also be able to connect multiple devices used by a single user into a single, anonymous user profile: this may be carried out through an ID (which is not able to identify you) used on different Devices. This lets us offer our services on different Devices, even if we are not able to identify you directly: we do not have (and we will not be involved in) any contractual relationship with third services providers able to identify Users.
Moreover, using the aforementioned tracking technologies, Beintoo is able to show You personalized ads related to your prior visit to a Data Source. So, for example, if the User visits “website A” relating to “beauty” and “make-up products”, on a subsequent access to “website B” (or “mobile application C”) the user will interact with an ad relating to “make-up products”, that is personalized based on his/her previous visit to the “website A”.
In addition to the purposes set out above, we may share the data we collected, as well as our statistical data, as follow:
- with publisher and advertiser for market research, statistical analyses, or traffic pattern analyses;
- with the other third party, such as demand side platform (DSP), advertising platforms, data management platform (DMP), advertising agency trading desks, proximity solution provider, and advertising technology provider, so that they may provide You with targeted content and advertising on third-party websites, mobile applications, and other advertising channels, and so that they may measure the effectiveness of advertisements through the types of “attribution” referred to above.
In certain cases, we may provide data (such as the IP address, but excluding precise lat./long. coordinates) to third party platforms connected to the relevant segments in order to assist advertisers in identifying common Users across different Device or browsers – for example, to identify a common group of Users across mobile and tablet devices as well as on the web.
Finally, we may be required to disclose personal data in response to lawful requests from public authorities. We may also disclose your personal data where required by applicable law, for example to comply with a subpoena or other legal process, when we believe in good faith that such disclosure is necessary to protect our rights, your safety or the safe of others, to investigate fraud, or in connection with a merger acquisition, or other extraordinary corporate transaction.
- How to manage the cookies and oppose to their use.
There are several options to manage, disable and remove the cookies.
- Modify your browser settings
Please follow the instruction provided by your browser’s producer to discover how to manage, disable or remove all technical cookies, analytics cookies and profiling cookies:
- Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
- Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
- Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
- Opera: https://help.opera.com/en/latest/web-preferences/
- Use our interactive instruments
In order to disable the third parties cookies, please see the privacy policies of those third parties installing analytics cookies (see paragraph B above) or Profiling Cookies (see paragraph C above) in order to know the other instruments available to you for managing, disable, and removing cookies and, more generally, to oppose to their use. Please be reminded that, by disabling third parties cookies, (i) you are opposing their use not only on the Data Source, but on all the Internet websites on which such cookies are used and (ii) the possibility to surf on the Data Source and use its functionalities will not be jeopardized in any manner whatsoever.
- Use the Internet website www.youronlinechoices.com/uk/
Your online choices is an Internet website managed by the no profit organization European Interactive Digital Advertising Alliance (EDAA), the English version of the same is available at the address http://www.youronlinechoices.com/uk/, providing information on the behavioural advertising based on profiling cookies (http://www.youronlinechoices.com/uk/about-behavioural-advertising) and allow the Internet users to oppose easily (opt-out) to the installation of the main profiling cookies installed by the marketing operators and used on the Internet websites (http://www.youronlinechoices.com/uk/your-ad-choices). Before using this instruments, we hereby recommend you to read carefully the general terms and conditions of the site Your Only Choices (http://www.youronlinechoices.com/uk/terms-conditions), the frequently asked questions (FAQ) (http://www.youronlinechoices.com/uk/faqs) and the users’ guide (http://www.youronlinechoices.com/uk/download-guide).
Please use Your Online Choices consciously. Indeed, notwithstanding that many of the most important marketing companies using cookies are member of the same, certain third parties installing cookies through the Website could not be members of Your Online Choices. Therefore, the use of Your Online Choices does not guarantee that third-party cookies will be received surfing on the Website. Please be remanded that, removing all the cookies from the browser, also the technical cookies released by Your Online Choices in order to remind your choice could be removed, thus reactivating third-party cookies.
- Use the internet website https://thenai.org/how-to-opt-out/ and/or https://optout.aboutads.info/?c=2
You may opt out of cookies and interest-based advertising from certain advertisers on the Network Advertising Initiative website by clicking here, on the Digital Advertising Alliance website by clicking here. Please note that such opt-out choices apply only to interest-based advertising delivered by participating advertiser. You may still receive other types of online advertising form non-participating advertisers, and the websites you visit may continue collect data for other purposes. Furthermore, the opt-out choices you exercise are stored through opt-out cookies only in the browser you are using when visiting the relevant opt-out website and, accordingly, You will need to set your preference separately on any other browser or Device You may use. Deleting your browsing cookies may remove opt-out preferences, so You should periodically visit these opt-out website to review your preferences or update them to apply to any new participating advertisers.
- Modify the settings of the Device or of the mobile application
When we collect location information (generally speaking, lat./long. coordinates greater than two decimal places) from mobile of our publishers, we endeavour to work with partners that provide their users with information regarding the use of mobile data for interest-based advertising purposes and consumer’s opt out rights.
You may manage certain collection and sharing data in connection with our Services as follows.
You may limit the disclosure of certain personal data by your mobile Device to us and publishers by adjusting the settings on your mobile Device:
- for IOS mobile Devices, go to “Settings” from your Device’s home screen; scroll down to “Privacy”; select “Advertising”; and turn on “Limit Ad Tracking”.
- for Android mobile Devices, go to “Google Settings” on your Device; select “Ads”; and check the box labelled “Opt Out of Interest-Based Ads”. We comply with these “limit” or “opt out” or “choices” instructions by removing the Devices recognised by our in-app advertising or ad delivery and reporting solutions, directly. (We may continue to use data from this Devices for other purposes, such as market research and aggregated customer analytics, but we will not use this information for interest-based advertising purposes).
Publisher and advertiser may also provide ways for You to opt out from or limit their collection of data from and about You. Please refer to the privacy policies for the individual mobile applications to learn more about the privacy practices of publishers and advertisers. Please note, however, that we are not responsible for the privacy practices of publisher, advertiser and other third parties.
- Other information
As highlighted under the preamble of this Identifiers Policy, the Company collects and processes certain personal information by means of the cookies conveyed directly by Beintoo. The Company acts as data controller of such data, in compliance with the provisions of the Applicable Law.
As indicated in the previous paragraph D, Beintoo will collect your personal data only after You give your prior consent to the use of cookies.
Beintoo takes the utmost account to the privacy rights and the protection of its Users’ personal information. For that and other reasons, Beintoo is part of the Transparency & Consent Framework of IAB Europe. Users may find more information here: https://iabeurope.eu/transparency-consent-framework/. In particular, Beintoo participates in the IAB Europe GDPR Transparency & Consent Framework and complies with its Specifications and Policies. Beintoo’s identification number within the framework is 618.
Please note that we will process your data with electronic instruments only, in a much-automatized manner and without any human intermediation. Therefore, our employees and co-workers will never access the content of your personal information obtained by means of cookies, meaning that they will never be able to see and/or have any direct PII (Personally Identifiable Information) that is information from which it will be possible to identify you directly.
Some of our employees and co-workers, appointed by us to process data, could make maintenance operations on IT systems that host your data, without the possibility to access their actual contents. The personal data could be memorized on servers managed by third parties (for example, providers of IT systems) or may be managed by online marketing specialized subjects, acting as data processors on the basis of specific written appointments by the Company.
We hereby inform you that, complying with the requirements and the guarantees provided under the law, your data could be transferred to Countries outside the European Union that could not guarantee a level of privacy and personal data protection equal to the level of protection guaranteed by the Italian and European privacy laws. Where we act as Data Controller, we take the utmost account of the right to security and protection of personal data of our Users, therefore we will process such transfers with all due care and guarantees.
Your personal data will not be disseminated.
Security and Retention. The security of your personal information is of paramount importance to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. If you have any questions about the security of your personal information, you can contact us at addresses reported in paragraph G.
We retain the information we collect from Data Source for up to 24 months or as needed to comply with our legal obligations, resolve disputes and enforce our agreements.
Changes to this Identifiers Policy. We may update this Identifiers Policy to reflect changes to our data practices. If we make any material changes, we will notify You by means of a notice on this website prior to the change becoming effective. We encourage You to periodically review this page for the latest information on our privacy practices.
- User’s rights
To exercise your rights or obtain further information or clarification regarding this Identifiers Policy, you may contact Beintoo by sending an email to: infoprivacy@mediaset.it.
You may also contact the Company’s Data Protection Officer (DPO), whose contact details are provided below: email address infoprivacy.dpo@mediaset.it.
Pursuant to the Applicable Law, Users have:
- the right to withdraw consent at any time, if the processing is based on their consent;
- the right to access personal data;
- (if it is applicable) the right to data portability (right to receive all personal data concerning them in a structured format, commonly used and readable by automatic device), the right to limit the processing of personal data, the right to rectification and the right to erasure (“right to be forgotten”);
- the right to object:
- in whole or in part, on legitimate grounds to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection;
- in whole or in part, on the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials or direct selling or else for the performance of market or commercial communication surveys;
- if they believe that the processing that concerns them violates any Applicable Law, the right to lodge a complaint with a Supervisory Authority (in the Member State in which they usually reside, in the one in which they work or in the one in which the alleged violation has occurred). The Italian Supervisory Authority is the Garante per la protezione dei dati personali, located in Piazza Venezia, n. 11, 00187 – Rome (Italy) (http://www.garanteprivacy.it/).
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S. based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
