Kousteau | Beintoo - Data Driven Company

KOUSTEAU: THE FUTURE IS DATA DRIVEN

Kousteau is a proprietary Customer Data Platform with an as-a-service approach, natively built for a comprehensive and secure Location Data analysis.

First-party data collection, analysis and management encapsulated in one unique tool: a valuable support for brands and publishers during all phases of customer management.

We created Kousteau with the goal of isolating the most relevant insights, returning answers to specific business questions for data driven marketing strategies.
The platform allows monitoring and measuring the effectiveness of a drive-to-store action, providing several insights and achieved KPIs, visible from the dashboard.

A solution that makes the data-driven methodology extremely scalable .

DASHBOARD ON KOUSTEAU

ATTRIBUTION

To understand the effectiveness of the campaign, by showing the most relevant KPIs of the planning.

the uplift, i.e. the change in visits following exposure to the ad;
the time spent inside the POI, the distance travelled to reach it and how many days after exposure the user went there.
number of unique devices reached;

VISIT TREND

Tool for monitoring the trend of customer visits to the relevant points of sale and deepening knowledge of the target audience.

It provides data on the measurement of customer loyalty level and monitoring of market share.

VISITOR INSIGHTS

Solution to investigate the qualitative and quantitative aspects related to the visits to one or more POIs (Point of interest).

Provides value estimates on users entering into the place, to intercept them later through targeted advertising actions.

OOH

To monitor the impact of an Out Of Home campaign on users exposed to billboards, thanks to a spatial analysis pointing out the areas covered by the billboards, digital and non-digital, and the study of flows of individuals passed through areas near the installations.