MOSAIC

To Intercept web and App users who adopt a privacy-first approach, we developed Mosaic, the geo behavioural targeting solution to reach ID Free users, through an indirect profiling.

This technology divides the territory in hexagons, creating a database of clusters of users with similar behaviour and intentions. Thanks to our location-based look-like algorithm, it is possible to recognize in which hexagons there is a higher concentration of targeted profiles, at different times of the day, regardless of whether or not they have an identifier.

CTV DATA

Thanks to our partner network, we reach millions of smart TVs throughout Italy, and all mobile devices connected to the same wi-fi network as TVs.

With Automatic Content Recognition (ACR) technology we identify TV content enjoyed in real-time, on linear tv, on SVOD contents and on video games.

This allows us to provide advanced targeting solutions, combining geo behavioural data (first party data) with insights from Smart TV in order to plan, activate and measure cross-device campaigns and reach targets in a focused and effective way.

INTEREST ONLINE DATA
& PURCHASE INTENT DATA

Thanks to strategic partnerships built up over the years, we now deliver our first-party data with data from major players on the market.
This is intent-to-buy or completed purchase data, obtained from apps or websites on which users search for or purchase a product. Based on this data, we place users into specific audiences that allow us to understand consumers’ preferences in order to show them the most suitable advertising which is in line with their interests.

Attraverso la partnership con Alfonsino, PMI del settore food order & delivery, proponiamo una forma avanzata di programmatic advertising basata su audiences geo-comportamentali, per un approccio qualitativo all’acquisto third-party degli spazi in-app dall’ecosistema digitale di Alfonsino, attivando per gli advertisers soluzioni capillari e specifiche per massimizzare l’efficacia dell’azione