Data Driven thinking means putting insights at the heart of the strategic line, from targeting planning to post-campaign.
We collect and analyse data from digital advertising campaigns, to assess the effectiveness of the strategies adopted and measure their actual results, including offline.
Our Customer Data Platform – Kousteau – enables us to carry out Attribution studies, which are the measurement of in-store visits, following users exposure to a campaign.
It is crucial to understand the effectiveness of a drive-to-store planning, as it provides an overview of key KPIs achieved.
Impressions delivered
Unique devices reached
Delay between impression and in-store visit
Visits trend
Interest in competitors
Uplift
Generate visits
Visit Rate
Collaborating with several partners allows us to measure the level of a brand memorability and the propensity to purchase products by groups of users, both exposed and not to the campaign, through the delivery of a post-planning survey.
The analysis can be of 4 different types, based on the KPIs that the brand wishes to measure.
Our partnership with Circana, a leading consulting company for interpreting consumer behaviour, aims to support FMCG companies in consolidating their brand awareness and drive-to-store activations: it enables the refinement of GDO audiences, through the integration of sell-out data.
Users are intercepted as they are about to go to the supermarket, in key areas, allowing the brand to strengthen and increase market share.
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