Cookie policy

Italian law requires website operators to inform users about cookies and other tracking tools that may be used to record certain data each time users access the site. Since our site also uses such tools, we hereby intend to disclose the procedures followed for collecting this information.

Data Controller and Data Protection Officer

The Data Controller is Beintoo S.p.A. with registered office in Milan, via Paleocapa 3 (hereinafter “Controller”).

The Data Controller has appointed a Data Protection Officer (hereinafter referred to as the “DPO”) with registered office in Viale Europa 48, 20093 Cologno Monzese (MI). The DPO can be contacted for all matters relating to the processing of your personal data and the exercise of your rights under the GDPR at the following contact details: infoprivacy.dpo@mediaset.it

Purposes and legal basis

Your personal data will be collected and processed, with or without the aid of electronic tools, innovative technologies, and any possible software, for the following purposes:

1. to enable the website to function and optimize its performance;
2. to detect and analyze the frequency of visits to our services.

Please note that the provision of data is essential for the purposes referred to in point 1, while for the purposes referred to in point 2, the provision is optional but may serve to improve our products and services. You may, however, verify and revoke any consent provided at any time, in accordance with the procedures indicated below for exercising your rights.

Users retain the right to exercise the rights provided for in Articles 15 et seq. of the GDPR at any time and, in particular, to request access to their data, know its origin, request its updating, correction, deletion, limitation, receive the personal data provided to the Data Controller and/or request the Data Controller to transmit it directly to another Data Controller, as well as to object to the processing for legitimate reasons by writing to infoprivacy@mediaset.it.

The legal basis for the processing of personal data for the purposes referred to in point 2 is the consent expressly given by users.

When a user accesses our services, our authorized service providers may use cookies, web beacons, and other similar technologies for advertising purposes and to store information in order to provide you with a better, faster, and safer experience. With this Policy, we intend to provide you with some information about the technologies used and how they are used in our services. Below, we summarize some important aspects to know about the use of these technologies.

What cookies are

As part of our services, we use small data files that are stored on your device (“device”) to record certain data each time you access or interact with our services.

The specific names and types of cookies, web beacons, and other similar technologies used may change over time. To help you better understand Beintoo’s rules and use of these technologies, below are some terms and their definitions.

Cookie: text strings that websites (known as Publishers, or “first parties”) visited by the user, or different websites or web servers (known as “third parties”), place and store on a terminal device available to the user. The terminals referred to are, for example, a computer, tablet, smartphone, or any other device capable of storing information, including so-called IoT (Internet of Things) devices. Cookies allow a website to recognize a particular device or browser. Cookies can be disabled or removed using the tools available in most browsers and/or those made available by the Data Controller (e.g., Consent Management Platform). Cookie preferences must be set separately for each browser used, as each browser may offer specific features and options.

There are different types of cookies, e.g.:

1. technical cookies: these are used to browse the website or provide a service requested by the user. Without these cookies, some operations could not be performed or would be more complex and/or less secure. They can be permanent or temporary and can be used to store information that will be reused on your next visit to the site;
2. profiling cookies: these are used to create user profiles and are used to send messages or advertising communications in line with the preferences expressed by the user when browsing online;
3. third-party cookies: these are installed by a site other than the one you are visiting. These cookies are sent to the user’s browser by third-party companies for their own purposes, such as profiling, advertising, or social interaction.

Web beacons: pieces of code that allow a website to transfer or collect information through the request of a graphic image; they can be used for various purposes, such as analyzing website usage, monitoring and reporting on advertisements, and personalizing advertisements and content.

Similar technologies: technologies that store data in the browser or device using locally shared objects or local storage, such as flash cookies, HTML 5 cookies, and other software methods for web applications. These technologies work in all browsers. In some cases, the use of local storage cannot be fully managed by browsers but requires management through specific tools.

Cookies used by the Data Controller

You can manage cookies and cookie preferences in your device or browser settings, or on this page. Our cookies have various functions, are useful for ensuring the functioning of our services, and allow us to improve performance. We use cookies and similar technologies that remain on your device only for the duration of your browser session (temporary technical cookies) or for a longer period (permanent technical cookies).

In addition, we use companies that support us in various aspects of our business, such as operations and statistical analysis services. The providers of these services may place cookies on your device through our services (third-party cookies). They may also collect information, personal data, that allows them to identify your device, such as your IP address or other unique or device codes.

Certain features, services, applications, and tools on the site are only available through the use of these technologies. You can always block, delete, or disable them through your browser, the installed application, or the device used, and also through the tools made available by the Data Controller (e.g., Consent Management Platform). For more information on how to block, delete, or disable these technologies, please refer to the settings of the device or browser used.

Categories of cookies

Technical and statistical cookies

Technical cookies are used to store information that will be reused the next time the service is used. These cookies are necessary to make browsing our sites easy and fast and/or to store your login credentials for our services. Statistical analysis cookies help us understand how many users are browsing and what content is most popular, helping us to improve our services.

The uses of these technologies fall into the following general categories:

1. Strictly necessary. The use of cookies, web beacons, or other similar technologies may be necessary for the operation of sites, services, applications, and tools. This includes technologies that enable you to access our services as requested, prevent fraudulent activity, enhance security, or use other features such as shopping carts, saved searches, or similar functions.

2. Performance cookie. We may use cookies, web beacons, or other similar technologies to evaluate the performance of our services, including as part of analytics to understand how users use our services, determine whether they have interacted with our messaging system or viewed an item or link, or to improve the content, applications, services, or tools of the site.

3. Functionality cookie. We may use cookies, web beacons, or other similar technologies to provide you with advanced features when you access or use our services. These features allow us, for example, to provide you with a better presentation of our content.

Below is the list of the cookies that the Data Controller installs:

Cookie name	Cookie category	Retention	Description
_ga	Statistic	2 years	Associated with Google Analytics 4 to process aggregate statistical analyses on how users navigate the site itself.
_ga_*	Statistic	2 years	Variant of the _ga cookie used for anonymous statistical tracking of user interactions.
_iub_cs-*	Technical/Strictly necessary	12 months	Cookie set by Iubenda to store the consent status expressed by the user in relation to cookies and tracking technologies active on the current domain.
_iub_previous_preference_id	Technical/Strictly necessary	12 months	Iubenda cookie that stores the ID of the previous consent preference to allow the restoration or updating of user choices.
wp-wpml_current_language	Technical/Strictly necessary	1 day	Cookie set to remember the navigation language selected by the user and present content in the correct language.
wpcf7_guest_user_id	Technical/Strictly necessary	Session	Cookies from Contact Form 7 are used to identify the guest user when filling out contact forms, improving the management and delivery of requests. They are not used for tracking or profiling purposes.
_GRECAPTCHA	Technical/Strictly necessary	6 months	Cookie set by Google reCAPTCHA to analyze risk and distinguish human users from bots. Essential for anti-spam protection.
rc:: (rc::a, rc::b, rc::c…)*	Technical/Strictly necessary	Session	reCAPTCHA cookie that analyzes user behavior to prevent abuse and automated submissions. It may collect behavioral and technical data.
__cf_bm	Technical/Strictly necessary	30 minutes	Cookie used to distinguish human traffic from bots and protect the site from malicious activity. It does not store any personal information that can be traced back to the user.

Third-party cookies Independent of the Data Controller

Some cookies are installed on your browser by companies and third parties other than the Data Controller, which act independently.

These cookies, including social network cookies, are used by these companies to analyze users’ browsing, activities, and preferences and/or to profile them independently of the needs of the services we are providing to you. Among these cookies, you will also find those of companies that adhere to the IAB (Internet Advertising Bureau), the self-regulatory organization that develops standards and represents operators in the online advertising industry.

Data retention

Your personal data will be stored for the period necessary to achieve the above purposes and will subsequently be deleted. Specifically:

• data tracked using technical cookies, for the purposes referred to in point 1, are stored for a period ranging from one day to 24 months, depending on the service used;
• data tracked using analytical cookies, for the purposes referred to in point 2, are stored for 27 months from collection.

Regarding the retention periods of third-party cookies, we invite you to review the cookie policies of the individual Data Controllers by accessing the links in the sections below or in the Transparency and Consent Framework section of the IAB.

Tag management

This type of service is functional to the centralized management of tags or scripts used on this Application.

The use of such services involves the flow of User Data through them and, if applicable, their retention.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC that allows you to manage and distribute scripts and tracking tools on your website.

Google Tag Manager does not directly collect or store Personal Data but allows the loading and management of tracking tools that may involve the processing of Personal Data by third parties.

Processed personal data: Use data and trackers.

Processing place: United States – Privacy Policy.

For more information about third-party advertising cookies and how to disable them, you can visit the following websites:

http://www.allaboutcookies.org

http://www.youronlinechoices.com

https://tools.google.com/dlpage/gaoptout

http://www.aboutads.info/choices

http://www.networkadvertising.org/choices

For any further information on cookies, please contact the Data Controller at the above addresses.

Last modified: February 2026