DATA ACTIVATION
We activate the collected mobile data to build business insights and audiences for advertising campaigns and marketing analysis.
DATA ACTIVATION
Attiviamo i mobile data collezionati per costruire business insights e audiences per campagne pubblicitarie e analisi di marketing.
VISIT ALGORITHM
The geolocalization data collected are used to build business insights, based on the quantification of visits, frequency and time spent at a point of interest (e.g. store).
In this way, it will be possible to map the habits and preferences of consumers, understand their target group and obtain valuable information for optimizing their business.
User profiling allows you to start a stable conversation with the consumer, monitor the market in real time, align your offer and sometimes even predict the effectiveness of a new strategy.
CREAZIONE DELLE AUDIENCES
Processed behavioural data are used to profile users, by creating audiences that are exportable on the main platforms of programmatic advertising, allowing us to plan specific campaigns for each phase of the customer journey on a national, regional and geo-fencing level.
The audiences have multiple levels of granularity and can be activated both at macro level (e.g. automotive) and micro level (e.g. cars buyers of specific brands).
HOW DO WE TRANSLATE DATA?
BeAudience
Planning mobile advertising campaigns by targeting users, based on their interests and offline behaviour.
BeAttrubution
Checking the progress of a mobile adv campaign, focusing on generated in-store visits.
Visit Trend
Monitoring the trend in terms of store visits and comparing it to market benchmarks.
Brand Affinity
Identifying customers’ favourite and most popular brands.
Competitor & loyalty Analysis
Identifying competitors’ brands visited by your customers and analysing their loyalty level.
Database Enrichment
Enriching the brand database with users’ geo-behavioural data.
