Offriamo una serie di analisi di tipo predittivo, di monitoraggio, di confronto, affinità o di valutazione di performance, volte a fornire insights a supporto delle attività di marketing.
Uno strumento efficace per ottimizzare le strategie attraverso l’interpretazione della customer journey offline.
Visit Trend allows you to measure store-to-store visits, providing details of the visit trend, the dwelling time for each store, the heatmap of visits by day and time slot, as well as the ranking of the most visited stores.
It also allows you to:
compare the trend of visits through the market benchmark for a given period
understand the percentage of device that before or after their visit to the store, come from or go to a specific category of shops (e.g. coming from or going to a cinema)
These provide insights on:
which are the competitors visited by your customers
the level of loyalty of your customers and the customers of your competitors
the overlap of your customer base with that of direct and indirect competitors
the overlap level between direct and indirect competition
which brands are related to your own consumers and which are related to your competitors’ customers.
These allow you to collect information about ISTAT cells on:
projection of who live and work in a specific area
interests of who live and work in that area
average time spent on commuting
overlap between the customer base of a brand and that of its competitors in this area
Helps brands understand the effectiveness of a drive-to-store campaign by measuring:
the trend of in-store visits
the average visit time in the store
frequency and time slot of delivery
interest in brand competitors
the uplift to an unexposed control group
Our technology enables carrying out customized analyses, according to the different needs of brands, such as:
OOH Attribution – identifying the ID devices that pass by a billboard and monitor if they have gone to the store
Retargeting for OOH and DOOH – identifying the ID devices that pass by a billboard and turn them into audiences to deliver a campaign
Enrichment database – enrich a customer’s database with behavioral data
