ADVERTISING CAMPAIGNS ON BEHAVIOURAL CLUSTERS

Each advertising campaign has a different objective, which can be achieved through the right synergy between activation of the right audience, choice of format, creativity and budget optimization.
In terms of desired targets, we can ideally divide the campaigns into 4 macro areas:

Brand/Product Awareness

Performance

Drive to Store

Local Notification

ADVERTISING CAMPAIGNS ON BEHAVIOURAL CLUSTERS

Each advertising campaign has a different objective, which can be achieved through the right synergy between activation of the right audience, choice of format, creativity and budget optimization.
In terms of desired targets, we can ideally divide the campaigns into 4 macro areas:

Brand/Product Awareness

Performance

Drive to Store

Local Notification

BRAND AWARENESS

The main objective of awareness campaigns is the memorability of the brand, or of one or more products associated with it. The choice of format or type of rich media must be suitable to convey the values of the brand and include an evocative message, in order to allow the user to develop a feeling of belonging.

SELECTED AUDIENCES:
Segments of geo-behavioural audiences that have recently expressed specific interests or intentions.

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BRAND AWARENESS

The main objective of awareness campaigns is the memorability of the brand, or of one or more products associated with it. The choice of format or type of rich media must be suitable to convey the values of the brand and include an evocative message, in order to allow the user to develop a feeling of belonging.

SELECTED AUDIENCES:
Segments of geo-behavioural audiences that have recently expressed specific interests or intentions.

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PERFORMANCE

Performance campaigns measure their success through the response of the user, who is invited to take action. These allow, for example, to generate quality traffic to your site, acquire new leads or users through app-install dynamics, retarget to reactivate dormant users or increase sales on your e-commerce.
Our CPC, CPI, CPL and CPA performance campaigns use video, native and rich media formats.
DMP (Data Management platform) ACTIVATION: Starting with a high-level macro-target, media-buying and clustering are optimized based on performance.

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PERFORMANCE

Performance campaigns measure their success through the response of the user, who is invited to take action. These allow, for example, to generate quality traffic to your site, acquire new leads or users through app-install dynamics, retarget to reactivate dormant users or increase sales on your e-commerce.
Our CPC, CPI, CPL and CPA performance campaigns use video, native and rich media formats.
DMP (Data Management platform) ACTIVATION: Starting with a high-level macro-target, media-buying and clustering are optimized based on performance.

scopri

DRIVE TO STORE

This type of campaign aims to activate users and bring them into the store. Users are enticed by engaging formats that allow them to easily identify the nearest store.

SELECTED AUDIENCES:
Audience segments that have recently expressed specific interests or intentions and are intercepted near a store (geofencing).

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DRIVE TO STORE

This type of campaign aims to activate users and bring them into the store. Users are enticed by engaging formats that allow them to easily identify the nearest store.

SELECTED AUDIENCES:
Audience segments that have recently expressed specific interests or intentions and are intercepted near a store (geofencing).

scopri

LOCAL NOTIFICATION

Thanks to our partnership with some applications, we offer proximity advertising campaigns that intercept the user near a POI, to show him a message in line with his interests.

As a matter of fact, through a local notification system, it is possible to convey content, on clusters of socio-demographic users, either in real time or on delay.

We are able to send geo-localized notifications, thanks to the constant monitoring of the customer journey of more than two million people in Italy.

SELECTED AUDIENCES:
Socio-demographic cluster with city targeting.

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LOCAL NOTIFICATION

Thanks to our partnership with some applications, we offer proximity advertising campaigns that intercept the user near a POI, to show him a message in line with his interests.

As a matter of fact, through a local notification system, it is possible to convey content, on clusters of socio-demographic users, either in real time or on delay.

We are able to send geo-localized notifications, thanks to the constant monitoring of the customer journey of more than two million people in Italy.

SELECTED AUDIENCES:
Socio-demographic cluster with city targeting.

scopri