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Post Campaign Analysis Beintoo

DATA
DRIVEN

 

Data Driven thinking means putting insights at the heart of the strategic line, from targeting planning to post-campaign.
We collect and analyse data from digital advertising campaigns, to assess the effectiveness of the strategies adopted and measure their actual results, including offline.

IN STORE
ATTRIBUTION

 

Our Customer Data Platform – Kousteau – enables us to carry out Attribution studies, which are the measurement of in-store visits, following users exposure to a campaign.

It is crucial to understand the effectiveness of a drive-to-store planning, as it provides an overview of key KPIs achieved.

DISCOVER KOUSTEAU

Impressions delivered

Unique devices reached

Delay between impression and in-store visit

Visits trend

Interest in competitors

Uplift

Generate visits

Visit Rate

QUALITATIVE ANALYSIS

 

Collaborating with several partners allows us to measure the level of a brand memorability and the propensity to purchase products by groups of users, both exposed and not to the campaign, through the delivery of a post-planning survey.

The analysis can be of 4 different types, based on the KPIs that the brand wishes to measure.

Awareness: Market awareness, Ad recall, Brand preference, Image impact;

Consideration: Personal interest, Consideration, Ad recall, Brand image;

Creative Focus: Likeability, Clarity, Ad perception, Ad recall;

Intention: Interest, Intention, Consideration, Ad recall.

Our partnership with Circana, a leading consulting company for interpreting consumer behaviour, aims to support FMCG companies in consolidating their brand awareness and drive-to-store activations: it enables the refinement of GDO audiences, through the integration of sell-out data.

Users are intercepted as they are about to go to the supermarket, in key areas, allowing the brand to strengthen and increase market share.

PERKS

Ad delivery in specific areas

Market share consolidation or strengthening

Reach users, event ID Free, at the grocery shopping planning stage

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