Carousel
The "Carousel" format features an image gallery with automatic or manual scrolling and a Call to Action (CTA) linking to an external landing page (e.g. "Discover more").
It is also possible to integrate a Store Locator feature by adding a second CTA (e.g. "Find a Store", "Find out where"), which opens an embedded map within the format showing the locations of the stores.
The rich media is built in Interstitial format at 320x480 and 320x50px / 300x250px, expandable to full-screen interstitial on click.
To support the client, Beintoo can develop the creative upon receiving:
- Brand/product style guide (if available)
- Brand logo (in vector format: .ai, .eps, or high-resolution .png)
- Official brand or campaign font
- Reference colors (in hexadecimal code, e.g. #ffff00)
- Images for the photo gallery (max 6, high resolution, preferably portrait orientation, ideally as layered .psd files)
- Completed Location Excel file, taking care not to alter its order/formatting (sent by email)
- Store pin icon to be integrated into the map
The graphic design must be produced using the following templates:
- "TEMPLATE-interstitial-640X960.psd"
- "TEMPLATE-Footer-640x100.psd"
- "TEMPLATE-Box-600X500.psd"
provided by Beintoo, carefully following the instructions included within each file.
PSD TemplateImportant: a Call to Action must be included. Files must be returned to Beintoo in ".psd" format with open, editable layers (NO ".jpg" images, NO rasterized text). If only the graphic layout is provided without the gallery images, these (max 6) must be supplied separately in high resolution.
- A package containing the fonts used to produce the creative
- The brand logo (in vector format or high resolution)
- Completed Location Excel file, taking care not to alter its order/formatting (sent by email)
- Store pin icon to be integrated into the map
