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Flyer – Specs

Flyer

Dynamic Banners Mobile Bestseller

The "FLYER" format features a full-screen interstitial banner composed of a variable number of images (4 or 6) in an animated CAROUSEL with a gallery (2 products per screen) that scrolls automatically or manually.

Each product contains a button that opens a dedicated screen (within the same format), triggered by a tap on the screen, which may include copy text and an additional CTA directing the user to the website or product landing page. This CTA can be the same for all items, or specific to each individual image box.

Alternatively, the same rich media can be built following a flow that starts with a banner unit (320x50px or 300x250px) expandable to a full-screen interstitial via a tap on a dedicated "call to action" button.


Creative developed by Beintoo

To support the client, Beintoo can develop the creative upon receiving:

  • Brand/product style guide (if available)
  • Brand logo (in vector format: .ai, .eps, or high-resolution .png)
  • Official brand or campaign font
  • Reference colors (in hexadecimal code, e.g. #ffff00)
  • Images for the photo gallery (max 6, high resolution, preferably portrait orientation, ideally as layered .psd files)
  • Completed Location Excel file, taking care not to alter its order/formatting (sent by email)
  • Store pin icon to be integrated into the map

Creative developed by the client

The graphic design must be produced using the following templates:

  • "TEMPLATE-interstitial-640X960.psd"
  • "TEMPLATE-Footer-640x100.psd"
  • "TEMPLATE-Box-600X500.psd"

provided by Beintoo, carefully following the instructions included within each file.

PSD Template

Important: a Call to Action must be included. Files must be returned to Beintoo in ".psd" format with open, editable layers (NO ".jpg" images, NO rasterized text). If only the graphic layout is provided without the gallery images, these (max 6) must be supplied separately in high resolution.

  • A package containing the fonts used to produce the creative
  • The brand logo (in vector format or high resolution)
  • Completed Location Excel file, taking care not to alter its order/formatting (sent by email)
  • Store pin icon to be integrated into the map
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