BUSINESS SOLUTIONS

We develop and use mobile innovation to support companies and guide them towards a data-driven approach, through our diversified offer:

Mobile advertising campaigns
Location intelligence products to support marketing strategies
Creativity and solutions for user engagement and conversion

BUSINESS SOLUTIONS

We develop and use mobile innovation to support companies and guide them towards a data-driven approach, through our diversified offer:

Mobile advertising campaigns
Location intelligence products to support marketing strategies
Creativity and solutions for user engagement and conversion

MOBILE DATA COLLECTION

At the very core of Beintoo’s services there is a proprietary technology, called SDK, allowing us to read offline behavioural data during the customer journey. The SDK ensures maximum accuracy and compliance with privacy regulations, and translates location data into valuable insights to reconstruct consumers habits and preferences.

We use this type of information to support brands for both promotional and strategic purposes.

MOBILE DATA COLLECTION

L’anima dell’offerta Beintoo è una tecnologia proprietaria, definita SDK, che ci consente, attraverso il segnale GPS degli smartphone, di tracciare e collezionare dati comportamentali offline di circa 7 milioni di utenti. Ogni giorno siamo in grado di rilevare più di 100 segnali per utente, garantendone la massima accuratezza e conformità alle normative sulla privacy, e tradurli in preziosi insights per ricostruire le abitudini e i gusti dei consumatori. 

Impieghiamo questo tipo di informazioni per supportare i brand sia per fini promozionali sia strategici.

AREAS OF DATA APPLICATION:

HOW WE USE DATA

BeAudience 

Creating audiences for advertising campaigns

BeAttribution

 Performance analysis of advertising campaigns

Visit Trend

Monitoring visits to one or more points of interest

Brand Affinity 

Definition of affinities with other brands

Competitor & Loyalty Analysis

Competitor and Consumer Analysis

Database Enrichment 

Enrichment of the customer database with behavioural data

MOBILE ADVERTISING

The proprietary technology and the audiences built through such data allow us to plan highly profiled mobile advertising campaigns, which are delivered exclusively to users in line with the message, thus optimizing costs and improving performance. 

Our in-house team of designers and UX specialists creates innovative mobile and desktop formats that meet different types of objectives and can be customized according to the needs of the brand.

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MOBILE ADVERTISING

La tecnologia proprietaria e le audiences costruite attraverso i dati, ci permettono di pianificare campagne di mobile advertising altamente profilate ed erogate esclusivamente ad utenti in linea con il messaggio, ottimizzando così i costi e migliorando le performances.

Il nostro team interno di designer e UX specialist crea innovativi formati mobile e desktop che rispondono a diverse tipologie di obiettivi e possono essere personalizzati in base alle esigenze del brand.

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LOCATION INTELLIGENCE

Beintoo has designed a series of products to provide consulting support to brands and facilitate their understanding of the offline customer journey and their correlations with the territory and other brand competitors. 

These tools are designed to guide decision making processes and optimize business strategies, minimizing time, costs and resources.

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LOCATION INTELLIGENCE

Beintoo ha ideato una serie di prodotti per fornire un supporto consulenziale ai brand, e agevolarli nella comprensione della customer journey offline e delle correlazioni che ha con il territorio e con gli altri brand competitors. 

Sono strumenti pensati per guidare i processi di decision making e ottimizzare la business strategy, minimizzando tempi, costi e risorse.

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ARE YOU A PUBLISHER?

Through the installation of our SDK in your App we can offer you different monetization solutions:

  • Data Monetization: your remuneration will be calculated since the actual number of  your app users, whilst we will implement our database with a 100% GDPR compliant methodology.
  • Local Notification: you will have the possibility to send advertising messages, which will be generated when the smartphone is in the proximity of specific places recognized by our technology.
  • Media Monetization: you can get the most out of your advertising space through a valuable pricing model, which guarantees high CPMs and high-quality formats, all of which are produced in-house by our team.
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SEI UN PUBLISHER?

La tecnologia proprietaria e le audiences costruite attraverso i dati, ci permettono di pianificare campagne di mobile advertising altamente profilate ed erogate esclusivamente ad utenti in linea con il messaggio, ottimizzando così i costi e migliorando le performances.

Il nostro team interno di designer e UX specialist crea innovativi formati mobile e desktop che rispondono a diverse tipologie di obiettivi e possono essere personalizzati in base alle esigenze del brand.

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