Beintoo, a leader in digital advertising and data-driven marketing solutions, is thrilled to announce the appointment of Laura Maridati as the new Chief Product and Operations Officer. With a robust background spanning media agencies and innovative startups, including significant experience in the United States, Maridati is set to propel Beintoo through its next phase of growth, focusing on expanding the team, increasing revenue, and launching pioneering initiatives in the retail media sector.
In her new role, Maridati will oversee the Advertising Operations, Data Science, Program Management, and Creative and Design teams. Additionally, she will lead the development of Beintoo’s new business area, Retail Media, leveraging her extensive expertise to establish and grow this complex yet vital division.
“Maridati’s remarkable track record in media strategy and her proven expertise in scaling operations make her the perfect leader to support Beintoo through our ambitious growth plans,” said Andrea Campana, CEO of Beintoo. “Her innovative approach and international experience will be invaluable as we continue to expand our offerings and enhance our market presence.”
Maridati’s career is distinguished by her strategic roles at leading media agencies and her pivotal contributions to tech startups, where she has consistently driven success and innovation. Her experience will bring a valuable global perspective to Beintoo’s operations, enhancing the company’s ability to manage and grow its international client base.
“I am excited to join Beintoo at this pivotal time and look forward to working with the team to drive our strategic initiatives,” said Maridati. “Beintoo’s commitment to innovation and excellence in the digital advertising space aligns perfectly with my passion for building cutting-edge solutions that deliver real results across digital and physical. I am eager to contribute to the company’s success, especially in the burgeoning field of retail media.”
Maridati’s appointment is effective 9th of September, and she will be based in Milan.
