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Beintoo, a data-driven company of the Mediaset Group (part of the holding company MFE – Media For Europe), pursues its goal of European expansion by announcing Richard Wagner as head of sales for its new adTech office in Germany.

Graduated in Communication Science, Richard has a successful career, holding leadership positions in companies such as DoubleVerify, Blis and AOL, in which he was mainly involved in sales management, marketing strategies settings and new business development.

Thanks to his knowledge of the market and massive expertise in the advertising industry, he begins his professional path at Beintoo with the aim of launching the company’s activity in the DACH region, accelerating business relationships and growing the client portfolio.

“I’m thrilled to be part of Beintoo’s journey and to ignite growth within the DACH market through innovative client-focused strategies. I look forward to laying the groundwork for Beintoo’s expansion and contributing to the company’s ongoing success.” Affirms Richard Wagner.

“We are confident that Richard will play a pivotal role in taking our business to new heights, thanks to his proven track record of driving sales and building strong client relationships. As we look to establish a strong presence in Germany, Richard will spearhead our efforts in building strategic partnerships, expanding our client base, and delivering innovative mobile advertising solutions tailored to the unique needs of the German market.” Affirms Andrea Campana, CEO of Beintoo.

“International growth is at the core of our strategy as a Group as a way to foster innovation and enhance our competitive position on the European advertising market. Beintoo has been successful in their independent go to market and with us, in Italy and Spain, in accelerating innovation on our core products and bringing advanced measurement and data driven tools to brands and publishers; we are now looking at the German market as another great opportunity to work with advertisers and agencies to innovate. Thanks to his background and experience, Richard will help us create even more added value for the international clients that want to seize the most technologically advanced opportunities for their communication strategy” Says Paola Colombo, Chief Digital Officer MFE-ADVERTISING.